Branding is a very big subject - an obsession - really at all the blogging conferences and seminars. It is not enough to present a folksly, newsy blog to the world. Not if you want to use your blog as a springboard to a career and a sustainable income.
Image, presentation, and a narrow point of view is what makes a blog a brand, a commodity, an income earner, an entry to articles, speaking, a book, licensing, employment, and a career.
And the most important commandment in the branding handbook is: No negativity!
As I was leafing through a very popular blogging magazine at Barnes and Noble today, the very first thing that I saw in an essay written by a woman with an absolutely beautiful and highly artistic blog was this, "There is no room for negativity in a blog".
I felt a warm flush release up my chest onto my face. My stomach clenched and I shifted from one foot to the other. I shot a furtive glance around the magazine rack to see if anyone noticed my guilty behavior. It was not bad enough that I had felt uneasy the past few days about sharing my recent unrest with the world, but now I felt reproached by someone who did not even know I existed.
What can I say? I started writing this blog in November 2003. No one I knew in real life had ever heard of the word "blog" let alone read one. I had no rule book, blueprint, or grandiose ideas of making a living and becoming the next Martha Stewart from the pages of this portal. It was simply a lovely way from me to have a place to publish my thoughts, reach an audience, and make some friends. It was a natural extension of the many email lists I was on at that time where we shared our passion for art and writing, for food and family, and for living a life where we could examine and celebrate the sacred particulars of our days.
When I began writing for Cloth, Paper, Scissors, I had to rein back on my writing about art and creativity. I needed to save the very best of that for the magazine. As the children grew, I wrote about them less and less. What is cute in a 12 year old is not as easy to quantify and relate in a 20 year old. They didn't want to read about themselves or have them friends do the same. I have an aging mother, and lots of family who read the blog. I didn't want to have people calling me to ask what was wrong or when did that happen if I chose to write about something emotional or upsetting.
Pretty soon, the blog became all pictures of sunsets and meals in restaurants.
And you know what, others were doing that better than I was.
Now that my tenure at the magazine is almost over, and my kids are almost all living elsewhere, the family life that I once had is slowly coming to an end. I find this a difficult transition and I am writing about it. A lot. Just not here for now.
I hesitate to post too much and too often about that. I worry about too many pictures of the Cape and too many posts about comings and goings. This is my life now, however, and I am struggling to find my way in this new "twosome" world. Sometimes I am fine with it, even celebrate it. Sometimes, just going into the supermarket and seeing the "back to school" aisle caps filled with school lunch snacks fills my eyes with tears. The Halloween themed pancake maker in the Williams Sonoma catalogue plummets me into sadness when I realize I'd have no one to make them for.
My poor husband talks to the dogs like children. He asks them how they did in "school" (doggie daycare) today. We discuss dressing Bella Sera in a pink tutu for Halloween and making Cucciolo a pirate. We laugh at ourselves, then fall quiet. We find ourselves talking about the dogs too much when out to dinner with friends. We learn that friends are more likely to criticize dog behavior than they were to criticize children's behavior in years past.
My kids walk past on our room where we are cuddling with the dogs and remark sotte vocce "Boy, do you need grandkids!" Duh.
The brand of this blog is reality. A real life, human, 50-something mother, wife, lawyer, artist, and writer who struggles to be all things to all people, who resents that many of her friends have found the way to retirement, who blanches at the number of years she will have to continue to work at a pedestrian career, who finds increasingly that all she wants to do is read, write, and draw, and no one is offering income for that lately, and that she doesn't even have the stomach anymore to enter the fray of pursuing an art career on the mixed media art retreat circuit.
I'm not alone in this. There are some extremely well written blogs examining the emotions and trials of the empty nest. Andrea Scher, one of the most popular bloggers around, had a post recently about sharing what it's really like to be a parent of small children, entitled, "How Real Do We Want To Be". And the Wall Street Journal had an article about post-Labor Day blues that could have been written by me (uh oh, another sign of career failure).
I'll never be a brand. I'll always be second-guessing myself. My blog will never be more than a pastiche of art and writing, photos and family, longings and fears. As, I'm beginning to think, will my life. My husband and I will continue to be overly attached to our dogs and each other, to pinch ourselves with happiness when we walk on an empty beach, to fight and brood when we come home to an empty house, and I will buy more books than I could ever read, and more paints than I could ever use.
Keeping it real here in Pomegranateland,
Yours truly,
Loretta Benedetto Marvel
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Post Edit:
Somebody just emailed me directly to ask why I would post such a solipsistic post on such a day. They asked it in a nice way, not nastily, but with some criticism. I have to reply on the blog because others may be wondering the same thing. I didn't post this in spite of the day, I posted this in reaction to, as a result of, and in the midst of the difficult emotions of this day. I'm a New Yorker. I am a twenty five minute train ride from the city. I don't need to remember as I will never forget.